Tuesday 16 July 2013
How to Convince Numbskulls that Inbound Marketing is the Key
the simple fact that it is not obtrusive, and it gives you the chance to spread news like wildfire, provided that you add value, but most CEOs I have come across will beg to differ. So how exactly can you convince these stubborn old men that inbound marketing will make their profits go sky high? According to digitalnetagency.com, the best way of approaching a problem with a client is by discussing it. By explaining the situation and the strategy, a company or business person will feel reassured, and it will also help create better communication.
Tell Them About the Costs
Most companies are extremely interested in the costs of every campaign. If it were possible, they would probably do everything themselves just so save money, and this means that the money argument is a powerful one . Inbound marketing is a whole lot cheaper than outbound marketing strategies, for the simple fact that it can be spread through social media platforms, which are thread, or posted on a blog, which is also free. The digital medium has opened many doors to us, the only problem now is to take advantage of this opportunity in the best way that we can. Assuming that your fellow CEOs have lightened up a little bit at the sound of lower costs, let's move on to step two.
It has the Potential of Attracting Trustworthy Clients:
Let's be honest for a second. How many of you truly watch a commercial? For me, most of the time, watching a commercial means making fun of the people appearing in it. Moreover, I live under the weird impression that only low quality brands would ever pay exorbitant amounts of money to be featured on TV, or on some sort of radio. Inbound marketing is not just about selling stuff, it is about creating meaningful connections with your target audience. If you manage to do this (with the help of social mediums), you will increase your chances of attracting even more people.
It's not Just a Marketing Tool:
As I said before, Inbound marketing isn't just a means to an end, it represents the chance of evolving and growing on multiple levels. The fact that you are providing your target audience with useful/interesting/informative/funny content will increase the chances of them trusting your expertise. Moreover, by marketing on social media platforms, you will appear in the news-feed of the people who are interested in what you have to say, so instead of spreading the news through millions of random people, you will be targeting the select few who might actually make a purchase.
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